BENASSINI Y ASOCIADOS, CONSULTORES EN MERCADOTECNIA SC
Company Details
Company Introduction
ABOUT USOUR STORYWe are a Mexican agency with more than twenty years of experience in the research in both domestic and foreign markets.We work with passion to support the development of enterprises through diverse studies.The purpose of these studies is to compile the knowledge and assessment of all elements of a sector, including its management and performance, especially in the following: Legal and institutional framework sectorQuantity, quality, continuity, coverage and accessibility of servicesPhysical infrastructure and management services provided by institutionsDemographic, economic and financialInvestments, resources available and neededHuman resources available and cost of laborSocial conditions of the markets servedImpact of these markets on the economySafety conditionsEnvironmental and healthSizing the market and its segmentsEvaluation of the characteristics and valueWe conduct this compilation and analysis mainly through:DOCUMENTARY RESEARCH, which is complemented by quantitative and qualitative studies, according to customer needs:QUANTITATIVE RESEARCH SURVEYS FOCUS GROUPS IN-DEPTH INTERVIEWSBENASSINI CONSULTANTS offers to find business opportunities in international markets, especially in Latin American Countries.Identification of business opportunities.Finding markets for specific goods and services in different countries, such as organic products and other higher added value services or manufactured goods.In national markets we mainly conduct the following types of research:Analysis of franchises and business properties to locate new markets.Assessment studies to identify business and growth opportunities.For foreign companies:Documentary research in both English and Spanish languages in any country or region in the world, especially in Latin America.Maquila of fieldwork in the quantitative and qualitative areas in any place in the Mexican republlic and Latin America.AD HOC ResearchOur clients want specific and complete answers to their problems. So we abandoned the old concept of market research agency, to become a consulting firm that is able to use research as one of the main tools to design the best ways forward.We pose models based on solutions, rather than techniques, since models lead us more clear and easily to the design of an appropriate methodology for each case.SegmentationWHO IS OUR CUSTOMER? Provides information on the demographic and psychographic segments of the population with the potential to buy and consume our products and services..Consumer purchasing profileHOW DOES OUR CUSTOMER BUY?It is helpful to know the attitudes, buying habits, preferences, reasons and consumer uses.Image and positioningWHICH IS THE MAIN IMAGE THAT OUR CUSTOMERS HAVE OF OUR PRODUCT OR SERVICE? It helps evaluate the different perceptions of users regarding our products or services.Concept testIS OUR CUSTOMER INTERESTED ON A NEW IDEA OR PRODUCT? Helps to clarify the idea and the product or service concept.
Company Information
Company Product
- Market Research Latin America, Marketing ConsultantsMarketing Consulting in Latin AmericaMarketing Research in Latin America Publication