- In 1980 Dr melumad developed the first Dead Sea line in the worldand named it "AHAVA". - Dr. David Melumad is a professional cosmetic pharmacist and a chemist actually enabled the introducing of the Israeli Dead Sea cosmetic industry to the whole world. - The ability to use natural Israeli treasures is one of the leading concsept of Dr. David Melumad Laboratories even today. - Dr. melumad laboratories is one of the finest leading Israeli manufacturer in 2011.