Lee Entertainment Co., Ltd was founded in 1998. The company started out as a small music record company that produced various artists in Thailand. In 2005, the company first moved cosmetic and beauty industry by introducing its Natural Alum Crsytal Deodorant under the brand Deo. Throughout the years, the company has successfully launched many new products under Deo brand--alum stick. alum roll-on, alum foot spray, alum powder and feminine hygiene--along with establishing another skin care brand You & I which concentrates on aloe vera moisturizer for face and body as well as facial wash.