Precious was born in 2006 and draws its inspiration from the creative mind of a young French stylist of around thirty years passionate about fashion and design. After years of collaboration with fashion brands, the designer signed his own style with a strong and unique identity. 2012, with the launch of its online shop, PRECIOUS brand now shares its universe, its creations and innovations for all levers of leather goods and luxury clothing. PRECIOUS combines masculine and feminine. The brand targets a diverse, urban, avant-garde and unisex customer. The fashion label offers a range of original designs and high quality such as fitted jackets, revisited perfects in genuine lamb skin or suede leather, short or long down jackets with fur-lined removable hood and belted waist for women, fur jackets but also accessories declined in variations of leather (lamb and buffalo leather or exotic skins) such as bags, belts and wallets dressed mails, screws, pins or semi-precious stones or diamonds application (on request) and marked for all by its symbol: the lily flower which alternates between varnish nickel finish, brushed nickel, gun metal, gold finish, gold plating or palladium (on request).