"To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category".Values that help us in achieving our mission and vision: * We will not take what is not ours. * The obligation to dissent (against a viewpoint that is not acceptable). * We will have an environment conducive to openness. * We will believe in innovation. * We will have an environment conducive to development. * We will have the willingness to apologise and forgive. * We will respect our customers' rights. * We will create an environment of trust. * We shall be fair. * We will be socially responsible.