Zaytouna marketing group (zmg) is the marketing arm of al zatyouna. Al zaytouna is a non-profit organization founded in 2004 aiming to develop the olive oil sector in collaboration with olive oil cooperatives, producers and relevant industries and businesses. Al zaytouna represents 14 cooperatives, 6 of which are organic, with a total of 1, 700 olive oil producers. Al zaytouna is managed by an elected board of directors and run by a professional management team. Al zaytouna is supported by specialized volunteer staff including several volunteers from abroad.