For decades, the goal of the ROOTS Company has been to produce cosmetic products with natural ingredients only, for nurturing the hair, skin & body.The company has developed and produced for decades, qualitative products that are based on plant essence, vitamins & minerals. The essence have been gathered from the best resources from different parts all over the world, amongst them the Dead Sea, the far east & others.The ROOTS products are environmental friendly and have not been tested on animals.The products have been sold in shops in Israel and all over the world since 1979.