Company Mission:�To make Philippine Bananas no. 1 in tropical fruits by bringing, Philippine Bananas sourness to everyone�s lips and its product into every home nationwide and be one of the producer of Packing Materials in the Philippines. Company Goals: To be a leading player in the Middle Eastern fruits markets by ensuring that at least 50 percent of the tropical sold are from the Philippines. Increase the export volume of Cavendish Banana into the Middle East by three-folds. Make inroad into new market in countries in the Near and Middle East by including Philippine Fresh Cavendish Bananas and produces.