NewBoy Apparel company is an young and energetic international Brand company. The founder is Franceessco Lee. It was founded in 1998 in Italy Roma and is based on the concept of âFast & Super Fashion Brandâ by an advanced technique based on European design and concept elaborated becoming an innovation, designing, production, and marketing international company. Avantagarde, fashion, personally. Giving full consideration to wear comfortable and shape of your body, using noble and luxurious fabrics, by different cutting methods, it transiste in the rigid geonetri line cureves of the body.