coca-cola bottlers philippines, inc.
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Company Introduction
It doesn't matter what time of day it is, what you're doing, or where you are. You're parched and thirsty. What comes to mind The image of a dripping-wet, perfectly sexy glass bottle with red and white swirls on its logo. In other words, you gotta have your Coke. You crave for that cold syrupy-sweet cola taste that's been with you since childhood. Coke is simply it for you! But do you know the story behind your favorite cola drink Did you know that Coca-Cola Bottlers Philippines, Inc. (CCBPI), the company responsible for bringing Coke to some 70 million Filipinos throughout the country, not only refreshes the drinking public, but the economy as well With over 25 beverage brands, CCBPI is the premier soft beverage corporation in the Philippines. With subsidiaries Cosmos Bottling Corporation and Philippine Beverage Partners Inc., it is one of the world's top bottlers of Coca-Cola and one of the Philippines' top 20 corporations in terms of revenue. CCBPI is the country's biggest user of refined local sugar. CCBPI also contributes to countless small, medium and large-scale-enterprises involved in the glass, metal, plastics, refrigeration, advertising, construction, transportation, and vehicle sales and maintenance industries. In 2001, the company invested more than P800 million in infrastructure and equipment, remitted over P3.3 billion in taxes, and spent some P6.7 billion on Philippine sugar. What the company has reaped, it has given back to the many communities of Filipino consumers that have helped make the Philippines the 5th largest market for Coca-Cola in the world. Knowing the value of preserving the environment, CCBPI also makes big investments in state-of-the-art wastewater treatment processes and runs programs that help take care of areas it operates in. These programs include educating communities about the rehabilitation and protection of rivers, the recycling of aluminum cans, and the use and promotion of ozone-friendly cooling and refrigeration equipment. CCBPI's Coca-Cola Foundation Philippines, Inc. (CCFPI), on the other hand, helps bring higher standards of education within reach of underprivileged youth. Its Little Red School House Program aims to build at least fifty schoolhouses over a five-year period in needy communities. Through this program and other grants that focus on youth education and teacher training, CCFPI gives underprivileged children throughout the country hope for a better life. So, for every bottle of Coca-Cola you gulp down, think of it as refreshing your country as well!
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