Trade ISTANBUL is the first e-trade company that started its operations based on organizational development agreements with promising SMEs(Small and Medium Size Enterprises) in order to meet global standards on creating customer satisfaction. Different from foreign trade companies, Trade ISTANBUL understands the natural inclinations of SMEs and experiences considerable improvement in its suppliers that applies the proposed strategic management actions.Business is an ART in ISTANBULTrade ISTANBUL focused all its marketing efforts on certain product lines in which our business partners have proved strategic advantages over our global competitors in the long-run. As of December 2004, Trade ISTANBUL succeeded to reach 35 members and over 20 million USD annual sales income.