Eurasia Consult was founded by Dr. Peter J. Peverelli. Dr. PeverelliStarted learning Chinese at age 14, resulting in a PhD in Arts (LeidenUniversity) in 1986. He has 10 years of living and working experienceIn China. He has been active in China related business since 1985; First working for Gist-brocades (now DSM Food Specialties) and since1991 as an independent consultant. He combines this commercial workWith a position in the Faculty of Economics & Business AdministrationOf the Vrije Universiteit Amsterdam. Fluent in Chinese and equallyComfortable in Western and Chinese culture Dr. Peverelli has provedHis ability in bridging cultural gaps in an ever growing number of cases. Dr. Peverelli's interest in the region exceeds day-to-day business practice. During his work as a consultant, he has developed an organising theoryThat he uses and continuously develops during his work for his customers. This theoretical framework includes an explanation of the ways culturalDifferences interfere in business contacts between partners from differentCultures. The academic work has lead to a second PhD in BusinessAdministration (Erasmus University Rotterdam) in 2000. Dr. PeverelliStrongly believes that theoretical insight is a necessary condition for successIn practice and that practical work is a necessary condition for theoreticalAdvance.