Firefly’s revolutionary battery technology was born in the Research and Development laboratory of Caterpillar, Inc., a world-renowned manufacturer of heavy equipment. Like any good company, Caterpillar spends a substantial amount of revenue (approximately $900 million a year) looking for ways to improve its products.Firefly’s technology is an innovative material science that removes almost all limitations of current lead-acid battery products. The materials also hold the promise of major simplification for manufacturing of lead-acid batteries and will potentially deliver more flexible form factors or configurations, which may be the catalyst to change the entire distribution and profitability models of the battery industry.