Pure Herbal Ingredient, a totally new Revolution in Toothpaste making.Without the must have chemical ingredients needed in toothpaste making:��No Chlorhexidine Gluconate��No Fluoridated Compound��No Pottasium Nitrate��No TriclosanEffective for: Total cleansing for tooth, gum and virus stains. Strengthen gum, roots and nerve areas. Prevents inflammations at gum areas, clears gum areas from infectious bacteria, promotes the growth of healthy membranes to gum