The name Mercedes came about in 1900. A wealthy Europeanbusinessman and racing enthusiast named Emil Jellinek began sellingDaimlers cars. He wanted a faster car, and specified a new engineto be designed by Maybach and to be named after his 10-year-olddaughters nickname, Mercds or Spanish for Mercy.Later, Jellinekwould add Mercedes to his own and became Emil Jellinek-Mercedes.After the merger, a new logo was designed. It combined the symbolsof the two companies: the three-pointed star of DMG and the laurelwreath of Benz.