~~Our Story Our obsession with bringing the miracle of Argan oil to the world began when founder and CEO, El Bachir sought a treatment for his wife's eczema and psoriasis. She had been suffering from a young age and despite being prescribed over a dozen prescriptions from a medical doctor, the skin conditions never vanished. On a vacation to his homeland, Abba explored the use of 100% pure Argan oil, which is harvested from an endangered plant and extracted by the Berber women of Morocco. Within 5 days, the remarkable benefits of Argan oil not only cured his wife's skin condition, but smoothed out her fine lines and beautified her hair! All without the harsh artificial chemicals that plagues our modern world. Argan oil turned El Bachir in to a believer that nature holds what is best for us; our skin, hair and body. That is why we design our products to be in harmony with nature.