Launched in 2011 in Addis, Ababa Ethiopia, Moyee Coffee, hasrapidly grown to establish the first multi-national, Ethiopiancoffee brand aimed at creating and driving a global FairChainmovement. What is FairChain you may ask FairChainâs goal is tofoster a more equitable ecosystem for both coffee consumers andproducers, we do this by adding value to the coffee beans, byharvesting them and roasting them locally in Ethiopia, thusensuring a significant increase in profits which flow directly tothe farm gate. Not only are we positioned to offer you the mostethical coffee, creating greater positive impact for localEthiopian farmers and producers than Fair Trade does, but, havingfull control of our value chain, we are also able to offer superiorquality, taste, and aroma... but thatâs not where it ends!