HILLBERRY® is the trade mark ofthe wellness beverages/juices and has the potential to become aglobal brand in next 4-5 years, capturing 15-20% of the naturaljuice market/wellness drinks in India and 5-7% of the internationalmarket in medicinal juices. The total market of juices is estimatedat USD 20 billion internationally by 2016 and our products demandis carved in not simple juices but healthyjuices (medicatedwellness beverages) havingvarious medicinal qualities such as anti ageing, anti stress,memory enhancer, immunity enhancer, anti cancerous and the biggestsources of anti-oxidants and enriched vitamins (4 to 100 times morethan ordinary fruits) naturally available on motherearth. We have control over the resources of the raw material (SEABUCKTHORN) barring some scattered quantity here and there. Moreformulations of only juices such as Orange, Mango, Apple, Guava,Apricot etc. COMBINED WITH SEA BUCKTHORN, are ready to be launchedwith SEA BUCKTHORN remaining the main ingredient and ourUSP. THISWILL GIVE US EDGE OVER OTHER GENERAL JUICES AS THESE WILL BE ALLWELLNESS DRINKS. NBL IS KNOWN AS  A WELLNESS BEVERAGES COMPANYHAVING NICHE MARKET SEGMENT WORLDWIDE AND NOT AS ORDINARY JUICECOMPANY Biotechnologybased pharmaceuticals, RESEARCH & DEVELOPMENT (R&D) is thethrust area and the company has launched various formulations basedon AYURVEDIC/AMCHI system of medicines for eternal health andcomplete cure. All the products are made from toxin free plantmaterials grown in the green HIMALAYAN region. Please see thenatural pharmaceutical products section for moredetails. There is a pool of crme de crme of scientists working for thecompany atmany levels as executive posts and some as part time consultants tosee the common goal of making all the products world class andsuccess internationally by using cutting edge technologies.