" New Concept Product Co., Ltd.", is one of the leading food and beverage manufacturer in Thailand, and it has been establised since 1985. Our products are manufactured under international quality standards such as ISO9001:2000, HACCP, GMP and HALAL. In Thailand, FITNE is the leading brand in category of "Weight Control Products", and HOTTA is the NO.1 Brand for "Instant Ginger Beverage".