PeruSat/ Signal Command Corp.
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I Sell FTA Satellite Dish: A Satellite-TV User Survey (available now) Report code: DTV #106 Availability: 10/2004 Report type: Primary Research Study Geographies covered: United States Industry Focus: Digital Television Price: $595 With nearly 90 percent of U.S. households subscribing to either satellite- or cable-TV services, satellite providers are locked in a battle with cable providers for customer dollars. Meanwhile, technological advances and business alliances are changing the nature of competition among TV-service providers to encompass broadband Internet access and telephony. This report discusses the findings of Lyra&＃39;s DTV View survey of more than 600 existing users of satellite-TV services, half of whom previously subscribed to cable-TV services at their current homes. Weather-related reception problems ranked as the top reason satellite users would consider switching from satellite to cable-TV. Commonly called rain fade, rain or snow may interrupt satellite-TV reception. Viewing TV without rain fade is cited as the biggest inducement for subscribers to make the switch to cable-TV services (see figure).Single Report PricingEach report in the DTV View series can be purchased individually. Reports are priced at $595 each and are delivered in PDF format.Subscription PricingThe DTV View report series is also available as a one-year subscription consisting of ten 20- to 30-page reports covering the digital television industries, each delivered in PDF format. A one-year subscription is priced at $5,000.A charter subscription price of $4,000 is in effect for all orders received on or before September 30, 2004. After September 30, 2004, the regular subscription price of $5,000 applies.DTV ViewA Series of Consumer Survey Reports from Lyra ResearchThe revolution in digital technologies is changing the television landscape forever. No longer satisfied with passive viewing, changing consumer preferences ar
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