Pleva International, Inc. is a Functional Foods and NutraceuticalCompany. The company specializes in the research and development offoods, natural health personal care products and supplementsincorporating cherries and other natural products into itsformulations. The company is based in Traverse City, Michigan, acity known as the âCherryCapital of the Worldâ due to its cherry farming industry.Cherries have been found to offer substantial health benefits.Given the companyâs strong regional and national affiliations itprovided the basis for its product line, which contains tartcherries in its formulations.