First time ever fairness cream for menEmami in collaboration with activor corp, USA has created a unique fairness cream for men with a breakthrough peptide complex patented in the USA. This wonder molecule peptide works on the collagen structure of male skin and dramatically improves skin texture and fairness in just 4 weeks. Its pleasant cooling gives an after-shave effect.How does it work?Active ingredients regulate production of melanin. Natural sunscreen protects against UV rays.Peptide in combination with vetiver and rose water makes skin fair and fresh with a pleasant cooling sensation.What it does:Improves fairness in 4 weeks.Protects against sun's UV rays.Moisturises skin even after shaving.Relieves stress and fatigue signs.The efficiency of this cream has been dermatologically tested on Indian male skin73% were found to be fairer78% found it to be an effective after shave-moisturiser75% found effective oil-control.