Shanghai Hiken Industrial Co.,Ltd
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Company Introduction
Supermarkets around the store brand strategy: 123 class as a mainstream brand, because of commercial-grade high-end customers in many supermarkets, customers and more customers prefer the brand must be a brand appropriate for the target customers around the supermarket and the nearby shopping malls should be based on well-known brands mainly in the high-end consumer targeted to meet the wage level of women&＃39;s fashion women&＃39;s white-collar workers as well as the wealth of women&＃39;s demand for high-end customers, especially high-end customers demand higher brand recommendation 34 class brand customers have not buy it, forced recommend customers disgusted led to the loss of customer base.Commercial Street store brand strategy: should choose 234 class brand, because the complexity of consumption of a diversified customer base commercial street, customer consumption levels there are many uncertain factors, so the planning should be the width of a breadth of brands to meet consumer groups at different levels . To the shopping mall customers are mostly the cheapest plan, random purchase of the phenomenon is relatively common well-known brand more suitable for the terminal, so mostly commercial street shops mainly in emerging brand.Market store brand strategy: shop around in the market, or is located in the market, multi-category brand choice as a mainstream brand 45, as to the market to shop customers are plans cheap, cheap is the last word. 45 class brand profit margin is very large, floating space can be relatively large to meet the requirements of customers to bargain, so the market is basically around the three non-branded shops in the world unification.
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