Spoon Branding Online was founded in 2005 as an online resources, archive and consultancy website by Sunny Poon when he started to do a research in Branding for world succesful brands. Our Mission is to help the busy business owners and executives build successful brands in Greater China and Asia-pacific region, especially corporations in Mainland China, by not only providing the most comprehensive and professional information but also coaching more executives and promoting the awareness, usage and benefits in Branding. Our Vision is to build a leading online resources and consulting center in Branding and related topics about brands and brand management. For further information, please visit our web