The Metabolic Food Company
Company Details
Company Introduction
The Metabolic Food Company ABN: 42136577305Company Address: 203 Booker Bay Road, Booker Bay, NSW 2257 Australia Contact Details: Tel: +61 2 4342 2960 Fax: +61 2 9012 0991Directors:Justin Smidmore +61 438 107 369, Nick Ashby +61 417 295 842 Product: SuperStart breakfast blend.Developed after several years of research in Australia, the bulk of SuperStarts original sales came from weight-loss and wellbeing clinics throughout Australia and New Zealand. We have now added UK distribution and online sales.SuperStart targets the high growth and higher margin weight loss and wellness categories. Production: SuperStart is not manufactured or processed. It is a blend of 13 all natural ingredients. All but 2 of these ingredients are sourced in Australia.Point of difference: super low GI. It is arguably the healthiest cereal on the market. We back this big statement up by pointing to the ingredient list and nutritional panel - the most objective source of a product's information.Business strategy - we are interested in growing our business initially through adding more markets for SuperStart. The directors both have extensive sales and marketing experience and this shows in the extensive support we have for the SuperStart brand. It includes: print advertising, direct and email campaigns, consumer sales promotions, sampling, retail advertising, retailer and staff incentive programs.After adding distribution we will concentrate more time and resource to adding new lines - all meeting a strict quality and nutritional brief.
Company Information
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