Vossen Middle East
Company Details
Company Introduction
Focussed firmly on the future - Europe&＃39;s leading terry towelling manufacturer has succeeded in only a few years in turning a seemingly simple product into a respected brand name which has become established at an international level.For over 80 years now, the company has been supplying high-grade terry towelling to all four corners of the globe.Jennersdorf in Austria&＃39;s Burgenland is Vossen&＃39;s launch pad for penetrating new markets. The weaving mill and dyeing plant, which were refitted and modernised in 2003 for EUR 6.9 m, produce high-grade terry towelling around to clock to soothe the skin and pamper the owner. Handtowels, shower and bathtowels, beach towels, bathrobes, sauna wraps and bathrugs.The state-of-the-art computer controlled looms also enable Vossen to meet the requirements of customers in the hotel trade and B2B customers in terms of individually designed terry. At Vossen, service is a key part of the company philosophy. Large-scale marketing activities, sport sponsorships and POS Activities support the successful sale of the products by retailers as do the tailor-made shop-in-shop concepts, which ensure attractive product displays.The company originally founded in Guetersloh, Germany, in 1925 by Burghardt Vossen is the best-known terry towelling brand in Germany and Austria and enabled terry towelling, hitherto an exclusive luxury product, to become a household requirement by the 1990&＃39;s. Since its acquisition in 1996 by an Austrian equity investment group, Vossen - now based in Jennersdorf - has been able to continue its success story as a lifestyle brand name.It is Vossen&＃39;s innovative spirit, coupled with the fundamental factors of reliability, a service-conscious approach, exact understanding of the market and technical know-how that have been the decisive success factors which will enable the company to continue to provide the world&＃39;s markets with a leading brand of high-grade terry towelling.
Company Information
Company Product
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