Yookuda Group carries primarily fairly traded items, either bought directly from producer groups or from fair trade wholesalers. Yookuda Group offer an alternative to the neighborhood discount store where consumers blindly buy inexpensive foreign made products that offer no guarantees for workers' safety or well being. In contrast, when store owners frequent yookuda group catalogs they get high quality merchandise, and can feel confident that a significant percentage of their purchasing dollars are going directly to us.