.liv has theimpeccable pedigree of being the creation of Asiaâs most effectiveparamedical salon brand, Cellnique Paramedical. Originally namedâCellnique Pro-Seriesâ, the brand was renamed to better reflect itsobjective of catering for confident, stylish, dynamic andon-the-goyouth with a skincare regimen made specifically for them.The âbâ of the logotype is also intentionallyisolated, separating the syllabus âbeâ and âlieveâ. It symbolizesthe integral question âWho do you want to be â andserves as a reminder that who we want to be determines the peoplewe grow into being. Theâvâ of b.liv represents the wingsthat can take belief to great heights of achievement.Driven by advanced,bio-technologically-formulated ingredients and a decadeâs-worth ofexpertise in the professional skin care salon industry, b.liv wasdeveloped to create immediate results for youth requiringproducts that are sophisticated and multi-tasking, but whosefunctions are simple-to-understand and easy to use.