The company was founded in 1994, spurred by what Bezos called his"regret minimization framework", which described his efforts tofend off any regrets for not participating sooner in the Internetbusiness boom during that time.[16] In1994, Bezos left his employment as vice-president of D. E. Shaw& Co., a Wall Street firm, and moved to Seattle. He began towork on a business plan for what would eventually becomeAmazon.com.