Technology : More than research and development costs, sales 5% for world first technology security investment. Quality : High quality Tuesday of product by technique that go first high added value creation.Belief : Make product in customer's situation so that consumer may believe and be bitter.Welfare: Work hard.The company takes the responsibility for others.Transparency : Business management exhibits to principle.Society : To social work more than 10% of profit for together lived society investment.Employment : A priority employment that is obstacle.