Siyae is a watch enterprise that has been started since 2010 based on the infrastructure of college such as watch design, technology, and college financial support. It is constantly pursuing toward a definite goals which are technical development and value creation of domestic watch industry. It has recently launched a domestic watch brand called "CLOI", and has pioneered a new fashion watch market in Korea. CLOI presents a vitality and variety lifestyle of young generation, and also emphasizes a patterned watch strap with matching of various trend patterns and colors. CLOI has created brand value as 'fashion reaches your wrist'. It will be a representative icon of fashion watch in Korea as describing young generation's culture that is freighted with youthful emotion, positiveness, as well as enjoyment of music, fashion, and various culture.