Ssamzie Co., Ltd ( Martine Sitbon Korea)
Company Details
Company Introduction
To wear handbagsSSAMZIE, a brand of a pure Korean word meaning a pocket, which since 1992 has been producing a variety of fashion accessories such as handbags, purses and shoes, has brought a new trend to the accessories markets by creating a new type of fashion items with an unprecedented concept of ‘to wear handbags’.SSAMZIE, which newly made its debut in clothing industry along with this, has also launched its separate clothing line leading a Korean trend with SSAM, which is a unisex character brand.‘SSAMZIE’, artistic merchandise, differentiated art marketingSSAMZIE, which has been demonstrating marketing strategies linked with a large variety of fields of art since its launching, has been aiming at artistic merchandise and artistic lifestyle under the belief of ‘Art infuses vitality into brands’.Art is the text for SSAMZIE to read the social and cultural changes and is also the source to provide inspiration for merchandise design. The endeavor of making lifestyle of art has been settled as a differentiated brand image of SSAMZIE, and SSAMZIE has also been continuing its activities as a Mecenat enterprise by expanding them into ‘culture and art supporting enterprise’ for various areas such as music, the fine arts and so on. With such art marketing, SSAMZIE will take a step toward to the ultimate goal of ‘Creating Products Like a Work of Art’ which is SSAMZIE’s never-ending desire.
Company Information
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