Stereotype refers to ?a state of being satisfied with status quo?: Therefore, thinking or acting in a way others do not does not necessarily mean doing away with stereotype. STEREOTYPE is a creative company that creates a new stereotype through collaboration with experts and staff from different fields, starting out from an interest for doing something that everyone knows but does not put into action, flexible perspective and perception for things with out-of-box thinking, and a mindset of setting out on a fresh start not being bound to convention or bias.